(When we mention "cookies", we also mean web beacons and other technologies that collect information in a similar way to cookies on websites or emails. When we mention "websites", we also mean mobile applications and emails.)
The data we collect using cookies helps us understand our customers better so that we can provide a more focused user experience. Using the knowledge of your previous visits to our website, Pearson can enhance subsequent visits by tailoring our content to match your requirements.
Pearson's cookies typically contain:
a unique name set by the site that generated it
a value - the information within it that recalls your previous activities
an expiration date, which determines how long the cookie will remain active in your browser before being automatically deleted.